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TOTAL PRODUCT RECALL
CPSC #11034Kids & toys
Horse-on-a-Stick Toys

Big Ideas Marketing · Recalled

Big Ideas Marketing Recalls to Repair Horse-on-a-Stick Toys Due to Strangulation Hazard

Strangulation

The reins on horse-on-a-stick toy's bridle are long enough to form a loop around a child's head and neck, posing a strangulation hazard to young children.

Units
About 8,800
Reports
1
Injuries
—
Deaths
—
Price
$6
Remedy
See notice

Reports, injuries, deaths and price are read out of the notice’s wording by rules, so they can miss unusual phrasing. The official notice is the record.

Affected

This recall involves horse-on-a-stick toys with a bridle and reins. The toys are filled with polyester fiber and have a fluffy mane. The horse's ears are embroidered with the words "PRESS HERE" in red. The horse makes neighing and galloping sounds when the ears are pressed.

The file

Sold at
Love's Travel Stop and Country stores nationwide from May 2010 through July 2010 for about $6.
Product type
Unpowered Nonwheeled Riding Toys
Made in
China
Recalled by
Big Ideas Marketing, of Owings Mills, Md.

Incident log

CPSC has received one report of a near strangulation involving a 2-year-old boy who became entangled in the reins at his neck. The boy's mother freed him without injury.

What the notice says to do

Consumers should immediately remove or cut the reins to eliminate the hazard. Consumers also can contact Big Ideas Marketing for instructions on how to remove the reins.

For additional information, contact Big Ideas Marketing toll-free at (888) 908-8697 between 9 a.m. and 5 p.m. ET Monday through Friday or visit the firm's website at www.bigideasmarketing.com

Open official CPSC notice ↗ (opens in a new tab)

Recall notice published by the U.S. Consumer Product Safety Commission. This site is independent: always confirm on the official notice before acting.

Notice first dated NOV 10 2010; last revised JUN 30 2016.

All 2010 recalls · Back to the timeline